The End of Edge: Lessons from shutting down my business
January 13, 2025
For those building what's next, it's time to play at a higher level.
I’m a curious explorer of life on Earth.
I co-founded Edge Theory Labs and scaled it into a $20M+ brand in under three years—earning recognition on Forbes 30 Under 30 and as an EY Entrepreneur of the Year finalist.
But it was everything behind the scenes—the pressure, the uncertainty, and ultimately having to shut the company down—that made it clear: how we play the inner game is everything.
Because long-term success isn’t just about what you build—it’s about who you become while building it. How you navigate the highs and headwinds. How you stay connected to yourself when life gets loud. How you make decisions from truth, not fear.
Today, I integrate modern leadership frameworks, nervous system work, and timeless practices to help high performers live and lead with intuition, authenticity, and grounded power—so they can go after big goals while actually enjoying the journey.
Joshua Dean Church works directly with founders and executive teams who are ready to grow—not just the business, but themselves as leaders.
Whether you're making your first key hires or turning those early team members into confident managers, Joshua helps you navigate that critical shift from doing to leading.
Ways to Work Together:
🔑 Private Coaching — personalized strategy and support to help you lead with more clarity, calm, and confidence
🎤 Keynote Speaking — energizing talks on leadership, resilience, and building through hard seasons
🛠️ Custom Workshops — interactive sessions to align your team, clarify culture, and level up how you work
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What if the life you’re seeking is already seeking you?
Cosmic Breadcrumbs is a spiritual memoir and founder’s journey by Forbes 30 Under 30 entrepreneur Joshua Church.
After years of chronic pain that culminated in a life-altering health crisis, Joshua set out to heal his body and discover his purpose. What followed was not a straight line, but a quiet trail of signs, setbacks, and synchronicities—breadcrumbs that slowly revealed themselves as he learned how to listen.
That same path would guide him to build a $20 million company in under three years. And later, it would lead him through the collapse of the business, exposing what success alone could not teach.
Podcast
This is for The Others out there. For the ones who strive for success without sacrificing fulfillment.
Leaders Network
A (free) private community for daily insights, inspiration, and tools to fuel your journey alongside a like-minded community.
Events
Step into powerful environments designed for growth, alignment, and transformation.
Joshua’s keynote was a game-changer. The energy shift in the room was undeniable. His blend of mindset, energy alignment, and embodied leadership left a lasting impact. Many called it the highlight of the entire event. If you want to elevate the way your leaders operate, Joshua is the guy to call.
Bringing Joshua into our business was a game-changer—not just for me as CEO, but for our entire leadership team. His energy, enthusiasm, and innovative problem-solving transformed challenges we had been struggling with for years. The results speak for themselves: with Joshua’s guidance, we more than doubled our revenue while creating a culture of momentum and alignment. His impact was invaluable, and we had a blast throughout the process!
Joshua is at the top of the game. We gave him very open and broad direction for our team retreat so he could come in and guide us as he sought fit. It was an amazing bonding experience individually and for our team as a whole. Joshua’s humble demeanor but powerful leadership helped us feel comfortable and confident. We’re excited to work with Joshua again in the near future!
If you’ve ever wondered what it feels like to connect with your highest self, this is your chance. Joshua Church’s workshops aren’t just events—they’re transformational experiences. From the moment he spoke, it felt as if his words were guiding me personally, leading me into deep presence and self-awareness. Through the breathwork, an overwhelming sense of peace and gratitude washed over me. Lying on my mat, eyes closed, I felt more in tune with my body and soul than ever before. It was a life-shifting experience—one that reminded me I am in control of my life. This isn’t just something I recommend—it’s something I urge you to experience. Joshua’s leadership is undeniable, and his ability to guide others is extraordinary. If you’re ready to unlock a new level of clarity, peace, and empowerment, his events are a must.
Joshua Church is one of the most authentic, passionate and dedicated professionals I have had the pleasure of partnering with. In 2024, he led a meditation & breathwork session at our annual wellness event, which was so well received that we invited him back for 2025. His experience, ability to engage the audience, and commitment to exceeding expectations are unmatched. I highly recommend him to any organization looking to elevate their team’s performance.
Joshua is an elite level performance coach. Unlike many others in his field, Joshua took a wholistic approach to our work together. He encouraged and guided me to develop a balanced development plan that incorporated focus on all areas of my life: professional, physical, mental and spiritual. By fully embracing this approach my business didn’t just improve… my whole life did! Josh’s guidance put me in the driver seat of my life and gave me to tools to grow to the next level!
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