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In my late twenties, I co-founded Edge Theory Labs with my cousin Rob—a scrappy idea that quickly snowballed into a fast-scaling startup.
We built a $20M+ brand in less than three years, helped redefine the cold immersion industry, and worked with elite performers, pro athletes, and top organizations. I was named to the Forbes 30 Under 30 list. I crossed the finish line of an Ironman Triathlon and was an EY Entrepreneur of the Year Finalist. From the outside, it looked like a dream. But behind the scenes, I was being shaped by something deeper.
There were moments of expansion—but also moments of extreme contraction. Leadership wasn’t just about vision and execution. It was about navigating uncertainty, holding tension, facing fears, making brutal decisions, and choosing alignment even when it came at a cost.
In 2024, we made the incredibly difficult decision to shut down the business. And that’s when I realized something that changed everything:
It’s not just about what you build—it’s about the way you lead.
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That chapter cracked something open in me.
I saw how often leaders perform, pretend, or push through—while quietly carrying the weight of misalignment, burnout, or self-doubt.
I’ve always been drawn to the edge—of what’s possible, what’s sustainable, what’s true.
Before Edge Theory Labs, I spent years immersed in the world of personal transformation.
I studied breathwork, became a certified Wim Hof instructor, sat in sweat lodges, trained as a yoga teacher, and walked my own healing journey after years of chronic pain and surgeries.
Now, I see it clearly: real leadership starts within.
The same energy that moves the tides flows through your body.
When you align with it instead of fight it—your leadership shifts.
Your presence deepens. Your connection grows. Your impact expands. And the results follow.
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My mission is to help founders, executives, and creators lead with more alignment, authenticity, and depth—starting from within.
I support leaders in building what’s next without burning out, abandoning themselves, or compromising what matters most.
Through coaching, retreats, offsites, and immersive group experiences, I create spaces for clarity, expansion, and grounded transformation.
This work isn’t about fixing—it's about remembering.
Reconnecting to who you are, what you stand for, and how you’re meant to lead.
Because the world doesn’t need more high-achievers running on empty.
It needs leaders who are clear, conscious, and fully alive.
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I believe we’re in a leadership crisis—and an incredible moment of opportunity.
The world doesn’t just need more leaders.
It needs a new kind of leader.
That’s why I created The Way You Lead—a podcast, a philosophy, and a platform to help usher in the next era of embodied, emotionally intelligent, spiritually grounded leadership.
Humans who are leading from the inside-out with heart, strength, and authenticity.
If you’re here, it’s probably because you feel that pull too.
You’ve been through some fire. You’ve carried the pressure. You’ve been wondering what it might look like to lead in a different way.
This is your invitation to step forward.
To lead from within.
To lead with truth.
Self-leadership is the foundation.
The way you lead yourself sets the tone for the way you lead others.
Your presence is your power. Your clarity is your leverage. Your energy is your edge.
So if you feel the pull… to rise, to realign, to redefine what leadership means—you’re in the right place.
Let’s begin the next chapter—together.
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